2020 Agenda

June 9th, 2020

12:00PM – 1:30PM EDT

Workshop A: CBO Readiness Bootcamp

Addressing SDoH is not a fad – it’s a transformation. Is your Community-Based Organization ready to partner with healthcare payers and providers to address SDoH? Many non-profits are struggling to navigate this territory yet the demand, and opportunity, to serve vulnerable populations is at an all-time high.


Gain the know-how to transform to meet the demands of healthcare partners and walk away with an enhanced toolkit with takeaways on: 

  • Speaking the same language
  • Creating a value proposition
  • Effectively collect, translate and report data that resonates with healthcare stakeholders
  • Assigning metrics and measuring the impact on initiatives
  • Writing better grants
  • Recruiting and staffing at your CBO



Keshana Owens-Cody, Senior Director of Partner Success  

Alliance For Better Health


Jane Pirsig, MSW MBA, Member Consultant

Alliance for Strong Families and Communities

12:00PM – 1:30PM EDT

Workshop B: Payer Preparedness – Speaking the Same Language

Creating, maintaining and sustaining partnerships with community-based organizations is a two-way street. This hands-on workshop covers essentials in “speaking the same language”, focusing on:

  • Dive into the meaning, challenges and improvement opportunities in “speaking the same language
  • Overcoming Specific Roadblocks in not speaking the same language:
    • Housing 101
    • Food Access 101
  • Ways to build the relationships – not just focusing on the intervention
  • Identifying CBO’s that you can evolve with together – leveraging strengths that exist


Ellyn Cowan, MPHDirector of Informatics 

i2i Population Health


Kevin Moore, Vice President, Policy – Health and Human Services 
UnitedHealthcare Community & State  

12:00PM – 1:30PM EDT

Workshop C: Designing your SDoH Roadmap: Part I - Develop a SDoH Test Pilot

  • Best practices to creating a company self-assessment to determine what programs and services are feasible with projected resources
  • Define program goal
  • Data-driven decision making – assess what data is needed to be collected and what tools are needed to evaluate your target population
  • Identifying and navigating partnership opportunities - lay the groundwork for true cross-sector collaboration


Cristal Gary, Principal

Leavitt Partners 

1:30PM – 2:00PM EDT
Networking / Lunch Break

2:00PM – 3:30PM EDT

Workshop A & B: Readout and Action Plan

Workshops A & B conjoin to discuss key lessons learned, best practices and takeaways for implementation.


Ellen Fink-Samnick MSW, ACSW, LCSW, CCM, CRP
Subject Matter Expert, Author and Principal 
EFS Supervision Strategies, LLC


Workshop Leaders / Panelists:


Keshana Owens-Cody, Senior Director of Partner Success  

Alliance For Better Health


Jane Pirsig, MSW MBA, Member Consultant

Alliance for Strong Families and Communities


Ellyn Cowan, MPHDirector of Informatics 

i2i Population Health


Kevin Moore, Vice President, Policy – Health and Human Services 

UnitedHealthcare Community & State


2:00PM - 3:30PM EDT

Workshop C: Designing your SDoH Roadmap: Part II - Build a Business Case

  • First, define value – financial value, reputational value and value for the member experience
  • Set metrics, outcomes and KPI’s
  • Keys to gaining internal buy in


Erin Benson, Senior Director of Market Planning  

LexisNexis Risk Solutions 


Rich Morino, Senior Director, Solutions Consultants 

LexisNexis Risk Solutions 

June 10th, 2020

9:00AM – 9:10AM EDT

Welcome Remarks

Rodney Reider,  

President, WellSpan York Hospital 

SVP, WellSpan Health 

9:10AM – 10:00AM

Opening Panel: Perspectives Across the Ecosystem: What it Takes to Develop and Maintain Cross-Sector Partnerships

Leaders across the SDoH ecosystem align on the most pressing SDoH roadblocks in building and maintaining partnerships, including lessons learned.     

  • Dive into the meaning, challenges and improvement opportunities in “speaking the same language”   
  • Examine the changing roles of distribution in SDoH – who owns what?   
  • How do we all collectively, rowing in the same direction?    
  • How can each sector utilize the strong suits of the other, and the resources already in place, rather than reinventing the wheel?   



Ellen Fink-Samnick MSW, ACSW, LCSW, CCM, CRP, Subject Matter Expert, Author and Principal   
EFS Supervision Strategies, LLC 



Barbara L. Crider, Executive Director 
York County Community Action   


Kathleen Stillo, President and Chief Operations Officer of Clinical Redesign 



Conrod Kelly, Executive Director of Policy/Government Relations – Social Determinants 



10:00AM – 10:10AM EDT
Networking Break

10:10AM – 10:55AM

Concurrent Tracks

Pilot Highlights

Insights into Cigna’s Loneliness Study & Practical Applications in Healthcare

  • Discover Cigna’s comprehensive approach toward addressing loneliness and improving mental wellness in America
  • Connect the dots on practical applications of loneliness within healthcare in general, practical ways of combatting loneliness, as well as insights into Cigna’s SDOH programs
  • Discuss the crossover of findings from this study and impact on STAR Ratings


Dave Meyer, Vice President of Stars  


Use of Data and Emerging Technologies

A COVID Emergency Response in NJ: Converting a Hotel into a COVID Recovery Center, April 1 – May 31, 2020

At the peak of the COVID crisis in NJ, the Commissioner of the NJ Department of Health asked for help to build an Alternate Care Site in a hotel setting to care for COVID positive patients and decompress overwhelmed hospitals in northern NJ. Kathleen Stillo led the project as COO, and shares insights about how to rapidly build a care team and care model in a unique setting during the COVID crisis. 


Kathleen Stillo, President and Chief Operations Officer of Clinical Redesign 


10:55AM – 11:10AM EDT
Networking Break

11:10AM – 12:00PM EDT

Keynote Fireside Chat: Where SDoH is Headed at HHS and Beyond

Join a sit-down with Kelly Cronin, who has led several efforts to advance federal policies that fostered a connected health care system, including the integration of social services as a part of value-based care as well as multi-stakeholder collaboration to align private sector, state and federal efforts to advance IT-enabled health care.  

Kelly will share the strides that HHS has been making at the state and community level as well as give insights into key issues such as the intersection with data and technology, potential payment scenarios for the future and the future state of a culture of accountability, improvement and outcomes.  


Moderated by: 
Jacob Reider, MD, Chief Executive Officer 

Alliance For Better Health 

Former Deputy National Coordinator for Health Information Technology  

US Department of Health and Human Services 


Kelly Cronin, Deputy Administrator, Innovation and Partnership 

HHS Administration for Community Living

12:00PM – 12:45PM EDT
Networking Lunch Break and Sponsor Roundtables

12:45PM – 1:30PM EDT

Concurrent Sessions

Pilot Highlights

Case Example: Social Determinants of Recovery

  • Implementation of a Data-Driven SDoH Strategy focused on substance use disorder using a Multidisciplinary Approach from a Systems Solutions Standpoint   
  • Learn how the concepts and theories associated with the social determinants of health have also been applied to the area of substances use disorder 
  • Learn how SAMHSA’s 8 dimensions of wellness, which have traditionally been applied to substance use disorder directly correlate to CDC’s SDoH 


Connie Greene, MA, CAS, CSW, CPS, Vice President    

RWJBarnabas Health Institute for Prevention and Recovery  


Michael Litterer CHES, CPS, FHELA, Director of Prevention and Recovery 

RWJBarnabas Health Institute for Prevention and Recovery 

Use of Data and Emerging Technologies

Case Example: Drawing Meaningful Insights from Public Sources

  • Hear an example of integrating SDoH risk profiles into a care management workflow to create a proactive and effective person-centered health management model 
  • Advance knowledge on the types of data points used to identify risk and vulnerabilities related to individual social determinants   
  • Increase awareness of innovative ways to aggregate and integrate insights related to SDoH vulnerabilities into a care management workflow 


Trisha Swift, DNP, MSN, RN, CPPS, Vice President of Innovation & Transformation 

ZeOmega Population Health Management Solutions 


Joel Gurin, President and Founder 

Center for Open Data Enterprise (CODE)

1:30PM – 1:40PM
Networking Break

1:40PM – 2:25PM

Panel: The Intersection of the Public and Private Sector – a Discussion on Health Equity, Policy and Public Health

  • Examine if SDoH is best solved with a blend of top down policy, bottom up community alliances or a mix of both 
  • Discuss the fundamental causes and social forces – poverty, racism, etc. - as distribution of social determinants and the public/private sector’s role in intervention  
  • Consider ways that stakeholders across the ecosystem can overcome roadblocks and convene – with case examples shared by public health officials  



Philip M. Alberti, Ph.D., Senior Director of Health Equity Research and Policy   

Association of American Medical Colleges    



Christopher Ausura, Chief of Special Projects at the Health Equity Institute 

Rhode Island Department of Health 


Krista Drobac, Chair 

Aligning for Health  


Vivian Nava-Schellinger, J.D., Associate Director of Strategic Partnerships & External Affairs 

National Council on Aging

2:25PM – 2:35PM EDT
Networking Break

2:35PM – 3:20PM

Concurrent Sessions

Pilot Highlights

Spotlight on one Health Plan’s SDOH Progress

  • Learn about advancements made in Health Partners’ SDOH programs including obtaining organizational buy in, literacy, food security programming, asthma home remediation as well as a look into a unique collaboration for housing
  • Discuss the challenges and roadblocks leading up to these programs; and in turn, learn how to overcome similar roadblocks in executing SDOH pilots 
  • Hear metrics and apply them to your programs


Kristin Beck, Director of Community Health Program

Health Partners

Use of Data and Emerging Technologies

Case Example: Implementation of a Data-Driven SDoH Strategy - Creating a Multidisciplinary Approach from a Systems Solutions Standpoint

  • Discover challenges and lessons learned when Novant Health took a step back and created a strategic framework around initiatives targeting high utilizers in ED and ambulatory    
  • Compare interventions with utilization patterns and health outcomes and tie into the financial impact to gain buy in  
  • Learn how you can scale the same model at your organization – and hear how Novant Health plans to expand this strategy into other verticals  


Tamara Smith, Senior Director of Strategy, Business Performance and Compliance 
Novant Health  


Kimberly Dull, Manager of Operational Performance 
Novant Health 

3:20PM – 3:30PM
Networking Break

3:30PM – 4:20PM

Panel: Examine Funding Streams for SDoH Interventions

  • Review the distribution of funds and incentives across the ecosystem  
  • Learn more about adopting alternative payment models to address SDoH
  • Examine creative financing systems to sustain and enable SDoH interventions long-term   
  • Discuss real-life examples of how community-based Organizations can tap into different funding streams  



Haleta Belai, Senior Director of Social Determinants of Health Innovation 
Centene Corporation



Stuart Butler, Senior Fellow in Economic Studies
The Brookings Institution


DeAnna L. Minus-Vincent, MPA, Corporate Vice President, Social Impact & Community Investment
RWJBarnabas Health


Garth Graham, M.D., M.P.H., President,
Aetna Foundation
Vice President of Community Health


Taylor Justice, Co-Founder & President 

4:20PM – 4:30PM EDT
Networking Break

4:30PM – 5:15PM EDT

CBO Leadership Panel – Spotlight on Strengths, Challenges and Opportunities

  • Hear directly from CBO leadership around challenges and constraints areas as well as potential solutions to bridge the gap with healthcare partners 
  • Discuss innovative pilots and programs that are in the works – including key challenges and lessons learned  
  • Examine data issues from the CBO perspective – collection, security and privacy  
  • Hear how CBOs navigate the tension between the private sector enterprise and public good  



Denise Harlow, CCAP Chief Executive Officer  

Community Action Partnership 


Zara Marselian, President and CEO 

La Maestra Family Clinic, Inc. 


Kristen Daugherty, LCSW, LISW, MBA, Chief Executive Officer  

Emergence Health Network 


Sharon Goodson, CCAP, Executive Director 

NC Community Action Association 

5:15PM – 5:25PM EDT

Day One Recap and Closing Remarks

June 11th, 2020

9:00AM – 9:10AM EDT

Welcome Remarks

9:10AM – 10:00AM EDT

Focus Panel – Direct Feedback from SDoH Clients

Join RISE for a candid conversation with SDoH client perspectives around the biggest issues impacting access to healthcare.


Get answers to critical questions:

  • How do patients prefer to be contacted (whether it’s from a health plan or a physician office)?
  • How do patients prefer to be asked about their social determinants of health?
  • What are the gaps in services and how can healthcare play a role in filling the need?
  • Trust factor: what is the perception of healthcare, and how comfortable are individuals with institutions like hospitals, physicians and health plans?



Kathleen Ellmore, Managing Director


10:00AM – 10:10AM EDT
Networking Break

10:10AM – 10:55AM EDT

Panel: Medicaid Leadership Perspectives on Treating Vulnerable Populations

  • Hear leadership perspectives on working with organizations to support SDoH initiatives
  • Discuss balancing day-to-day operations and pressures as a Medicaid Managed Care Organization – how to serve your members while layering various efforts and trying to meet the state’s requirements 
  • Consider how quality metrics will impact SDoH interventions and get perspectives on the impending metrics for QRS in Medicaid  
  • Examine how to best partner with a variety of stakeholders in driving SDoH initiatives forward  



Andrey Ostrovsky, MD, Former Chief Medical Officer  

U.S. Medicaid Program 

Managing Partner 

Social Innovation Ventures  



Merrill Friedman, Senior Director of Disability Policy Engagement, Federal Affairs

Anthem, Inc.


Karin VanZant, MPA, Vice President of Integrated Community Partnerships 



Catherine Macpherson, MS, RDN, Vice President of Product Strategy and Development, Chief Nutrition Officer 

Mom’s Meals  

10:55AM – 11:20AM EDT

Networking Break and Sponsor Roundtables

11:20AM – 12:10PM

Case Example: The Intersection of Patient-Centered Care & Cost Savings – A Look into Recuperative Beds Using Personal Care Homes and Shelters at WellSpan Health

  • Hear lessons learned from award-winning (HAP) initiatives successfully addressing housing / shelter issues resulting in $1.9million in cost savings  
  • Gain a detailed vision of the journey – from initial buy in/ROI calculations to navigating partnerships and measuring outcomes  
  • Discover the ins and outs of scaling this type of initiative, including what it costs to administer a personal care home, reimbursement and the current state of advocacy work in this arena   


Ann Kunkel, RN, Senior Director of Case Management  

WellSpan Health 


Dianna Benaknin, MSW, Case Management Consultant  

WellSpan Health

12:10PM – 12:20PM
Networking Break

12:20PM – 12:50PM EDT

Keynote Fireside Chat with John Quiñones ABC News Veteran, Creator & Host, What Would You Do?

A lifetime of “never taking no for an answer” took Quiñones from  migrant  farm  work and  poverty to  more than 30 years at  ABC News  and the anchor desk at  20/20 and  Primetime.  As host and creator of  What Would You  Do?,  the highly-rated,  hidden camera ethical dilemma  newsmagazine, Quiñones has literally become “the face of doing the right thing” to millions of fans.   In this  exclusive and  inspiring sit-down,  hear Quiñones personal connection to  healthcare access, specifically around  how  his life could have been different if he didn’t grow up in a zip code that dictates  your health.    

Kevin Moore, Vice President, Policy – Health and Human Services 
UnitedHealthcare Community & State 


John Quiñones

ABC News Veteran, Creator & Host  

ABC News and “What Would You  Do?” 

12:50PM – 1:00PM EDT
Networking Break

1:00PM – 1:45PM EDT

Survey Results Unveiled! Research Project on Social Determinants of Health

The RISE Association, in partnership with Alexandra Schweitzer, senior fellow at the Mossavar-Rahmani Center for Business and Government at Harvard Kennedy School, is conducting a benchmarking survey in the field of social determinants of health. 


The goal of the survey is to provide insight into the drivers of success of these initiatives to help practitioners develop more effective programs that address the conditions in the places that people live, learn, work, and play that affect health risks and outcomes.  


Hear a panel of experts react to the results of this first-ever benchmarking survey and discuss the impact on SDOH programs.  



Alexandra Schweitzer, Senior Fellow 

Mossavar-Rahmani Center for Business and Government, Harvard Kennedy School 



Jennifer Funaro, National Social Determinants of Health Strategist 

Centene Corporation 


Jessica Kahn, Partner 

McKinsey & Company 


Mohini Mishra , Managing Director of Housing & NORCS 

Selfhelp Community Services, Inc.

1:45PM – 1:55PM EDT
Networking Break

1:55PM – 2:40PM EDT

Panel: Keys in Operationalizing and Scaling SDoH Initiatives

Everyone sees the value in SDoH. Now, how do we operationalize this?  

Recap the key themes addressed throughout the conference:  cross-sector collaboration, policy and use of data. Attendees walk away with actionable, tactical and solutions implementing SDoH initiatives within their organization.  

Esteemed panelists share their own experiences in:  

  • Engaging and convincing executives and other organizational leaders to commit to health equity goals 
  • Tapping into already established systems, infrastructure and achieving cost savings across the board  
  • Overcoming roadblocks and challenges in operationalizing and scaling SDoH initiatives within their organization 
  • Getting to the ultimate goal: from pilot to metrics to standardization and SCALE   



Enrique Salgado Jr. , Advocacy Development Manager, Community Innovations 

Centene Corporation



Keith Maccannon, Director of Marketing, Community Relations and Outreach

AmeriHealth Caritas District of Columbia


Spencer Pratt, Vice President of Product 

Carrot Health 


Jesse Owdom, Managing Director 


2:40PM - 2:45PM EDT

Day Two Recap and Closing Remarks

Rodney Reider,  

President, WellSpan York Hospital 

SVP, WellSpan Health